For the better part of three years, the dominant narrative in commercial real estate was simple: office is dead. Vacancy rates spiked. Subleases flooded the market. Headlines declared the permanent
Every year, 20 of the most senior multifamily executives in the country — COOs and
For most of the multifamily industry’s history, the person responsible for deciding whether a tenant
Conversion rate has been the headline metric for multifamily marketing and leasing for years. It
The 2026 multifamily industry has a word: exhaustion. Not collapse. Not crisis. Exhaustion — the
When four out of five of the largest multifamily operators in the country tell you
Ask the most senior technology and operations leaders in multifamily whether their tech stack is